Portfolio
Selected Work
Spotify CRM, UX, & Direct Mail
Premium Trial — Direct Mail
Concepted and wrote Spotify’s first-ever direct mail campaign going out to millions of subscribers.
finding your niche mix — Social
Showcasing the eccentric specificity of Spotify’s Niche Mix. This “Build Up” concept illustrates how the Niche Mix product can be finely tuned to your particular interests.
Springing Into Premium — Social
An example of a themed campaign across social and CRM (email, in-app, and push) platforms. In this case, a series of assets and content promoting Spotify Premium for the spring season.
Music for you, me, & family — email CRM
Upselling users to new Duo and Family plans.
Premium User Onboarding Experience — UX
A series of in-app onboarding prompts designed to guide people around the platform.
BISSELL PAID SOCIAL CREATIVE
THE WET DRY VAC PERFECT FOR PEOPLE & PETS
A series of full-funnel assets designed to deliver awareness and conversion toward Bissell products.
Calling all gamers
PlayStation Guides, tips, & Interviews
GG Guides to help players get better, live shows featuring interviews with pros and coaches, and all the content that gamers crave.
Strategize, write, and produce YouTube content on a monthly basis for PlayStation’s esports platform.
Editorial
Website
National Day of Unplugging
The National Day of Unplugging was in need of a refreshed website from the original Wordpress site built in 2009. I led the charge of building a new site that represented the updated program, with a step forward in the smartphone age. In order to do that, I focused on the following:
Updating the old, paragraph-heavy copy to succinct, straight-forward yet illustrative copy that directed visitors to resources and sign up forms.
Introducing bespoke graphic elements to guide visitors through the site, shifting towards a “show, don’t tell” UX approach.
Simplifying the sign up process, creating new paths for visitors based on individual, family, community or corporate participation.
Ensuring that the site and copy was responsive and adaptive to multiple devices.
Reboot Shop
Reboot Shop is Reboot’s first e-commerce site. Its mandate is to serve as a source of funding for Reboot’s non-profit activities. I oversaw the creation of the site, focusing on:
Conceptualizing the user journey through the site, creating an experience that led people through products by their intention – listen, read, watch, play, nosh or unwind.
Writing page and product descriptions.
Cultivating product partnerships with artists and companies like Fishs Eddy to create unique items exclusive to the site.
Digital and Paid Social
FIS - Banking Local Podcast
As one of the world’s largest fintechs, FIS wanted to double down on its commitment to smaller, community finance organizations. Banking Local is a podcast dedicated to highlighting the role that community banks have in their neighborhoods. As a production partner of the show, my writing role involved leading the creation of talking points and the script for each episode, including host intros, outros and discussion guides.
StarTalk radio wth neil degrasse tyson
In an effort to grow the content backlog of StarTalk, I was tasked with managing “Cosmic Minutes.” This included sourcing specific clips from episodes, editing them and writing copy for social promotion in an effort to drive people to listen to full episodes.
ADDITIONAL Long Form Content
Where not linked, written pieces may be viewed by downloading the full portfolio below.
Marketing
The following pieces have been published on various blogs and cover topics on paid ad mechanics, marketing strategy, and tactics to increase awareness and engagement.
The Future of Marketing – Where Do We Go From Here?
Top 6 Email Marketing Myths
The Evolution of Facebook Advertising
Email Marketing - Crafting Strong Campaigns
Marketing to Millennials
Creating Tailored Video Content for Your Marketing Campaigns
Google Vs. Amazon, How Do They Compare?
Shopping Goes Mobile, Here’s How to Keep Up
Culture, Mindfulness and Health
The pieces below have been written professionally and personally.
Reflecting On Your Inner Voice - Bullet Journal
Zen, Or the Art of Preparing for the Apocalypse
Emotional Honesty, or Ditching an Alias
The Irony in Fearing You’re a Narcissist
Music Journalism
Music is a passion of mine. As a contributing writer to NYS Music, I’ve been lucky enough to interview some of my favorite musicians and have reviewed numerous records and shows. Some examples are below.
Interview: Vera Sola Discusses Songwriting, Influences and Upcoming Plans
Adrianne Lenker Moves Hearts at Music Hall of Williamsburg
Milk Carton Kids Bring Intimate Set and Woo Audience at Tarrytown Music Hall